Q: Why should I sponsor a concert tour?
A: Reach a growing market in the music industry. In 2006, concert ticket revenue from tours in North America rose 16% from 2005 to a record $3.1 billion, while the number of tickets sold rose 4% to 37.9 million.

Q: How can I benefit from marketing in mid-sized venues?
A: Mid-sized venues are a hot trend in the concert industry as fans are attracted by more intimate live music experiences and reasonable ticket prices.

- Earlier this year, Live Nation, the world’s largest live music company, expanded its ommitment to mid-sized live music venues as a way of “enhancing the live experience for both the fan and artist.” (Bruce Eskowitz, Live Nation’s CEO of North American Music)

- Stevie Wonder also recently decided to keep the venues for his current tour all mid-sized. "This is a very intimate, close situation, a night of intimate excitement - a Wonder summer night! ...I also wanted to keep it fair and keep it reasonable, in a time when things are a little crazy.”

There are numerous creative opportunities to launch or incorporate your interactive marketing campaigns through our tour and related ongoing online and mobile promotions.

Q: Why hip-hop?
A: According to the report, The U.S. Urban Youth Market: Tapping the Power of the Trendsetting Hip-Hop Culture and Lifestyle:

- There are 24 million 15- to 29-year-olds who connect with hip-hop music and affiliate with hip-hop culture with $500 billion in purchasing power.

- This is expected to grow to $644 billion by 2010.

- The power of hip-hop culture among millions of young consumers is apparent in smaller towns and cities as well as in major metropolitan areas, showing that “urban” is a state of mind rather
than a geographic place. Today, one in three hip-hop consumers live in small cities and towns outside the top 100 metropolitan areas.

- Females are also a strong force in the Urban Youth population, making up nearly six in 10 urban consumers.

- Two out of three African-Americans in the 15- to 29-year age group is classified as a hip-hop consumer, while whites make up 55 percent of the hip-hop population.

- As consumers, they use more personal care products, prefer SUVs and foreign cars, like to snack, try out new drinks, and eat at fast food restaurants.  They are more likely to see themselves    as spenders and have a positive attitude about advertising.

- Recent hip-hop music festivals, such as the national Rock the Bells tours, the annual Rock Steady Anniversaries in New York, and Scribble Jam in Cincinnati, have shown that a record of success and market for positivity exists in urban music events.